Lumiere Fashion Website - Elevating Style with Seamless Digital Experience
Lumiere Fashion Website - Elevating Style with Seamless Digital Experience
Designing a sleek, high-converting eCommerce platform that reflects the elegance of the Lumiere brand.
Designing a sleek, high-converting eCommerce platform that reflects the elegance of the Lumiere brand.
Client
NovaTech – Technology & Innovation
Services
Website Design & Development
Digital Marketing Strategy
UI & UX Design
Responsive Design
Year
2023
Client
NovaTech – Technology & Innovation
Services
Website Design & Development
Digital Marketing Strategy
UI & UX Design
Responsive Design
Year
2023
Lumiere Fashion is a modern apparel brand known for its minimalist aesthetics and high-quality pieces. As the brand expanded its reach, Lumiere needed a website that matched the sophistication of its collection while improving usability and conversions.
Vixel partnered with their in-house team to deliver a digital storefront that not only embodied their style but also performed exceptionally across devices.
Lumiere Fashion is a modern apparel brand known for its minimalist aesthetics and high-quality pieces. As the brand expanded its reach, Lumiere needed a website that matched the sophistication of its collection while improving usability and conversions.
Vixel partnered with their in-house team to deliver a digital storefront that not only embodied their style but also performed exceptionally across devices.
Challenges
The previous website lacked mobile responsiveness and visual consistency.
The previous website lacked mobile responsiveness and visual consistency.
The previous website lacked mobile responsiveness and visual consistency.
Poor navigation and layout led to a high bounce rate and low conversion.
Poor navigation and layout led to a high bounce rate and low conversion.
Poor navigation and layout led to a high bounce rate and low conversion.
The brand’s aesthetic wasn’t reflected well in its online presence.
The brand’s aesthetic wasn’t reflected well in its online presence.
The brand’s aesthetic wasn’t reflected well in its online presence.
Limited integration with marketing tools and user behavior tracking.
Limited integration with marketing tools and user behavior tracking.
Limited integration with marketing tools and user behavior tracking.
Gallery
Within the first 3 months post-launch, Lumiere Fashion saw a 42% increase in mobile sales, a 28% boost in average session duration, and a 35% drop in bounce rate. Customers praised the intuitive navigation and premium look, while the internal team reported easier content updates and product launches.
The new website helped Lumiere position itself as a leading fashion-forward brand with a refined digital presence.
"Working with Vixel was a game-changer for our online presence. They perfectly translated our brand’s elegance into a clean, modern website that our customers love. The team was collaborative, detail-oriented, and truly understood our vision from start to finish."
Isabelle Laurent
Creative Director at Lumiere Fashion
"Working with Vixel was a game-changer for our online presence. They perfectly translated our brand’s elegance into a clean, modern website that our customers love. The team was collaborative, detail-oriented, and truly understood our vision from start to finish."
Isabelle Laurent
Creative Director at Lumiere Fashion
Other Projects
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Let’s Create Something Extraordinary Together!
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Stay ahead with the latest trends in design, branding, and digital marketing.
Vixel Creative Agency
Copyright © 2025 Peterdraw
Stay ahead with the latest trends.
Vixel Creative Agency
Copyright © 2025 Peterdraw
Stay ahead with the latest trends in design, branding, and digital marketing.
Vixel Creative Agency
Copyright © 2025 Peterdraw