Horizon Tech: High-Impact Launch Video for Breakthrough Product
Horizon Tech: High-Impact Launch Video for Breakthrough Product
Crafting a dynamic motion video that energized the product reveal and elevated Horizon’s market presence.
Crafting a dynamic motion video that energized the product reveal and elevated Horizon’s market presence.
Client
NovaTech – Technology & Innovation
Services
Motion Graphics
Product Video Production
Script & Storyboarding
Launch Campaign Visuals
Year
2023
Client
NovaTech – Technology & Innovation
Services
Motion Graphics
Product Video Production
Script & Storyboarding
Launch Campaign Visuals
Year
2023
Horizon Technologies was preparing to unveil its most ambitious product yet—a portable AI-powered assistant designed for both professional and personal use.
They needed a visually engaging, emotionally compelling product launch video that would make a strong first impression across global platforms, trade shows, and investor presentations.
Horizon Technologies was preparing to unveil its most ambitious product yet—a portable AI-powered assistant designed for both professional and personal use.
They needed a visually engaging, emotionally compelling product launch video that would make a strong first impression across global platforms, trade shows, and investor presentations.
Challenges
Complex product features needed to be explained in under 90 seconds.
Complex product features needed to be explained in under 90 seconds.
Complex product features needed to be explained in under 90 seconds.
Required a balance of technical credibility and emotional appeal.
Required a balance of technical credibility and emotional appeal.
Required a balance of technical credibility and emotional appeal.
The video had to serve multiple audiences: consumers, investors, and media.
The video had to serve multiple audiences: consumers, investors, and media.
The video had to serve multiple audiences: consumers, investors, and media.
Needed full delivery on a tight timeline tied to a global launch event.
Needed full delivery on a tight timeline tied to a global launch event.
Needed full delivery on a tight timeline tied to a global launch event.
Gallery
The video debuted at Horizon’s virtual product event and drew over 500,000 views within the first week across platforms. It was credited with a 20% increase in pre-orders and cited by journalists as one of the most “visually impressive” tech launches of the year.
Internally, the video became a benchmark for future brand communications.
"We knew our product needed a bold introduction—and Vixel absolutely delivered. The launch video captured our innovation with precision and excitement. It created the momentum we needed and left a lasting impression across all channels."
Daniel Cho
VP of Product Marketing at Horizon Technologies
"We knew our product needed a bold introduction—and Vixel absolutely delivered. The launch video captured our innovation with precision and excitement. It created the momentum we needed and left a lasting impression across all channels."
Daniel Cho
VP of Product Marketing at Horizon Technologies
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Vixel Creative Agency
Copyright © 2025 Peterdraw
Stay ahead with the latest trends in design, branding, and digital marketing.
Vixel Creative Agency
Copyright © 2025 Peterdraw